The committee should assess the feasibility of the event and develop a realistic estimate of the attendance. This will involve a critical review of the market appeal of the event locally, regionally and beyond.
An estimate of attendance can be based on the experience of similar kinds of events in the community and elsewhere. Discussions with organizers of other events can help to determine the reasons for success or failure and provide an opportunity to benefit from their experience.
Estimated attendance is the basis for estimating revenues, costs and more detailed budget information. Estimates should be conservative and carefully researched.
The next step is the preparation of a written statement that will summarize and document the steps that have been taken and assist in the next stages of organizing the event.