Identify possible dates
When defining the date for your event it is helpful to have several possible dates in mind. Sometimes the location of your choice will not available on your preferred date so you have to switch to another date.
It is essential for the success of your event not to select a day which is a holiday because many of your potential attendees won’t visit your event at these special dates.
When planning and fixing the date for the event, event managers should always have their intended audience in mind to avoid holding your event at the same date as another industry related event. So don’t forget to check the dates of competitive events on different event calendars.
At times it makes sense to plan the event directly before or after another event in the same area/city. Attendees may be interested in both events and have a greater incentive to attend both. Start planning your event early. Sometimes it is necessary to begin a year in advance.