Customers will judge you and your organisation by the way you look and present yourself.
It is your responsibility to maintain a high standard of personal hygiene and grooming to present the professional image required of staff working in your department.
Your organisation has specific presentation requirements for staff in particular job roles and should you have to wear a uniform always present the professional image required for staff working in your department.
A high standard of personal presentation is important when greeting customers because customers are more likely to respond well to you and feel welcome if your appearance is clean and tidy.
Not only is personal appearance important, but also the presentation of your work location. It is your responsibility to keep your immediate work area and/or the equipment you work with neat and tidy.
A cluttered and untidy work location creates an impression in the customer’s mind that the company is not well run and organised. It may also put the health and safety of customers, co-workers and yourself at risk.