Range of Customers
Your aim in providing and maintaining customer care is to provide an exceptional standard of service to your customers so that they are satisfied.
Regular customers enjoy the standard of service you provide and the environment and facilities you offer and should never be taken for granted.
Every effort must be made to tune into their needs as regular customers can become dissatisfied customer and take their business elsewhere.
Chance customers or passing trade are also important to your organisation. Attracting and winning the loyalty of chance customers is an opportunity to expand your regular customer base.
Chance customers may enter your premises because it is convenient, or other satisfied customers may have recommended your organisation. The first impression of your organisation on the chance customer is crucial because first impressions tend to be lasting impressions.
In the two categories of customers listed above, there is a range of different types of customers, each having their own particular needs and requirements.
This range may include:
-Customers with mobility difficulties and customers with communication difficulties.