The idea may originate from a meeting held specifically to develop a special event. More often, however, the idea springs spontaneously from a meeting that was held for another purpose, or an invitation to host is received. Regardless of how the idea arises, it will need to be developed further before any major planning is undertaken, and prior to making any serious commitments.
The initial development of the idea should include some assessment of the organization’s capabilities to organize the event, the objectives, the potential theme(s) and the desired success of the event. A committee can be formed to develop the idea further and to assess the potential of the event.