What is a Customer

Customer service is an integral part of our job and should not be seen as an extension of it. A company’s most vital asset is its customers. Without them, we would not and could not exist in business. When you satisfy our customers, they not only help us grow by continuing to do business with you, but recommend you to friends and associates.
The practice of customer service should be as present on the show floor as it is in any other sales environment.
Internal and External Customer Service
Before you decide how to “care” for your customers, you need to establish who they are.
It should be every organisations policy to meet its customer’s needs and you should take a broad view on the following points:
• Customers needs go beyond the basic and the services which you provide.
• Everyone who works in a company has customers regardless of whether they work with external, or internal co-workers. Customers fall into external and internal categories.
External Customers
External Customers are the people who you deal with, either face-to-face or over the phone and who buy products or services from you.
They are customers in the traditional sense of the word, without them there would be no sales or business. If your definition of a customer stops here, you are only seeing half the picture.
Internal Customers
Internal Customers are the people who work inside your company and rely on you for their services, products and information that they need.
They are not traditional customers but they need the same tender, loving care you give the external customers. Customer service should be part of your own and organisational culture, regardless whether they are external or internal customers.

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