Will your audience get your message?

After analysing your audience, you must consider the language’
of your speech or presentation.

• Will everyone understand highly technical terms?
• Do I need to paraphrase or give an explanation?

Never talk down to an audience or tell them,

‘You won’t know what this means so I’ll explain it for you.’

Instead use terms like,

‘As we all know that is . ..’.

• Don’t try to impress your superiors by flaunting your knowledge. They want straightforward information in order to reach decisions. They hired you for your expertise. You don’t have to redo your PhD every time you make a presentation.
• Do not use terms, illustrations, or examples that will offend any member of your audience because of race, sex, religion or nationality.

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